What do Madonna, Britney Spears, and Sylvester Stallone share in common? It is not the newest romantic scandal in Hollywood but one clothing brand. The clothing brand is not Gucci Louis Vuitton or Burberry, but the Ed Hardy, the hottest new brand by French designer Christian Audigier.
ED Hardy takes its name from its designer— Don Ed Hardy, who is known as “the godfather of modern tattoo”. Hardy is considered as one of the best tattoo artists in the world. His Japanese meets American style is highly original and highly sought after around the globe.
ED Hardy’s onther famous designer is Christian Audigier, who had previously designed lines for brands such as Urban Outfitters, Diesel and Von Dutch. He saw the great opportunity in Hardy’s work, so he approached Hardy in 2004 with an idea for a clothing line based around his art and tattoo work. Hardy granted Audigier a license to use his work, and Ed Hardy clothing was born.
Ed Hardy clothing quickly became a sensation across the world, but nobody took to the new range more than Hollywood’s celebrity elite. Madonna wears Ed Hardy, nfl jersey, caps and t-shirts almost, affliction clothing, daily, and Britney Spears was recently filmed raiding the designer’s massive California warehouse.
It is the Audigier’s unique marketing style that makes ED Hardy famous. In order to get clients to wear his clothing as often as possible, Audigier networks more than any other designer. Giving away free merchandise is ED Hardy wholesale, far cheaper than forking out hundreds of thousands of dollars in order to use the same celebrities in ad campaigns. When you consider how often some of these celebrities are photographed, it ends up being a very lucrative way of advertising. In fact, the official site of the brand has a “Celebrity Gallery” section which is a selection of pictures of Audigier with his various celebrity clients.
However, ED Hardy is not just for celebrities. As designer ranges go it is fairly reasonably priced, with girl’s t-shirts starting from $62 and men’s from $57.
It is also worth noting that the whole range is based on a tattoo style that has endured for decades, so you can buy the clothes knowing that the Ed Hardy range will not be going out of fashion any time soon.