The only way to entertain some folks is to listen to them.

STREET FASHION has prevailed for a few years. But the one who redefined the STREET FASHION is Christian Audigier who has been in charge of Diesel、Fiorucci、Levis、NafNaf、Von Dutch and has a reputation of “King of Jeans” in the fashion world.

In 2004, it has been an unique phenomenon in the fashion world when Christian Audigier have met Don ED Hardy, tattoo Godfather in America. Admiring to the tattoo art of Don ED Hardy, Audigier bought his imaginative tattoo design and brought it to the fashion world. And then they built up the punk retro brand together – ED Hardy, a street trend-leading brand by now.

Taking advantage of the Christian Audigier which has strong and keen fashion sense, ED Hardy’s tentacles are everywhere. It has embraced the street culture derivatives after its establishment of only 4 years. His unique designs are inspired by ordinary young Americans and second handed clothes. His products are mainly T-Shirt, Jean, chain coat, baseball cap, and also touch on bikini, axido, wristwatch and various silverware and jewlry. Ed Hardy clothes often use some embroidered, washable and splash skill, to show it’s sexy and assuming. Combined with the godfather of tattoo Don ED Hardy’s extraordinary designs and bright colors, the costume even with simple lines from them becomes delightful.

Christian Audigier not only mirror the concept of the tattoo design on T-shirts, jeans and accessories, but also put Ed Hardy’ brand design concept into use on the excogitation of the motorcycles and the Energy Drink’s bottle cover. He also creates the ED Hardy’s unique drinks, such as beer, vodka and white wine especially designed for celebrities. And the stars are nuts about the punk rock style that is full of STREET FASHION, and the set off the wave of panic buying again and again. ED Hardy stores run all over the world for love affair by young people. The store range from America on the other side of the ocean, South Africa and UK to Taiwan, Macao,Japan and Singapore of Asia.

The ED Hardy STREET FASHION is hot but uninhibited and has already deeply rooted among young people around the world.