Scent to bed
The fashion brand A & F is a highly influential brand in the minds of young people in the United States. And its first Asian store has been opened in Ginza of Tokyo. This is the company’s successful opening of a store again, after one flagship store in New York in 2005, and in London 2007, and last October in Milan.
As early as before the opening of new stores, A & F has begun the first wave of media campaign that hired the 13 male models wearing A & F to show a good shape. As the first Asian official store, A & F Tokyo store opened 12 floors salesroom overground in one breath. The day it opened, loyal customers of the brand begin to wait in line from 7:00 am. When opened at 11 am, the ranks was nearly 1,000 people in front of the new flagship store. It is said that about 5000 customers visited the store just on the opening day, which created the first day sales record of the company.
The new store covers 10,000 square feet, and the address is near the PRADA and Salvatore Ferragamo stores. The company considers using at least 4 years to go in-depth of Japanese market. Ginza, A & F store may be one of the most expensive flagship stores. Compared to flagship store in London, construction is more costly as much as 18-20 million US dollars. The company spokesman said in Tokyo stores opened for the A&F’s global expansion plans in terms of is a very important step. Cinza store is the first store of this company in Asia, the company planed to open the second Asia flagship store in Fukuoka in Japan.
However, the spokeswoman did not disclose more shop program. However, in cooperation with the company’s real estate consulting firm Prod Co. Ltd, said, A&F is Tokyo’s Shinjuku (Shinjuku), Omotesando (Omotesando) District to find the appropriate address. Prod Co. Ltd also discloses that A&F is surveying the potential shops in Nogoya, Kobe and Osaka. The company plans to set up the first Hollister shop in Japan next year. The company believes that the successful opening of the Ginza store is another example of the company’s international expansion strategy.
The interesting point for A & F clothes is that its creativity is changing almost every season. A & F ads apply music, sports and other situations liked by young people to demonstrate the connotation of A & F clothing. In fact, the COOL element in A & F dress style, are not hereditary. It originated in 1982, David,DAVID ABERCROMBIE, created the same name company in New York, Inc. DAVID T. ABERCROMBIE Inc DAVID T. ABERCROMBIE, is a clothing suppliers for the wealthy class in hunting, fishing and other outdoor activities. A&F clothing as the main route to go casual young. Super good clothing texture, design outstanding for Asian size, so well received by Asians. In addition, cotton clothing is also the finest fabrics, comfortable and breathable, soft, Sweat-absorbent nature is also superior.
The company is thinking about opening up the second branch in Fokoka,Japan in late 2010 for the constantly expanding Asian market.