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The super fashionable clothes brand A&F which has extreme effect in the hearts of American youth set up tis first Asian shop on Ginza of Tokyo in Japan. This is the company’s successful opening of another store following these flagship stores opened in 2005 in New York, 2007 in London, and the October of last year in Milan.The Trendiest abercrombie and fitch for This Season: 10 Top brands Options
Before the opening ceremony, A&F started its propaganda; they found 13 female models to wear A&F to show their good statures in their first theme. As the first store comes to Asina,A&F set up a twelve-storey straight camp in a very short time. At the opening day, the faithful customs of this brand started to queue up at 7:00am. At 11：00 am when they open the door there are about 1000 people outside the new flagship store. According to statistics, in the merely the opening day, there were about 5,000 people visitingThe Tricks to GHD stylers Alternatives
The new shop covers 10,000 square inches and it is near Prada and Salvatore Ferragamo. The company plans to go deep into the Japanese market in at least 4 years. Ginza A&F store maye the most expensive flagship in it’s history, the cost is 18-20 million more compared with the flagship in London. The company spokesman said the Tokyo store was a very important step for the A & F’s global expansion plans. Ginza shop is the first shop for the company in Asia. The company plans to set up the second Asian shop in Fukuoka in Japan next year.
The spokeswoman keeping tight-lipped about more planning.A&F looks for suitable address in Shinjuku and Omotesando in Tokyo,said by the Prod Co.Ltd who has the relationship with A&F,who is a real estate consulting firm. Prod Co. Ltd also revealed that, A&F also in investigation of Nagoya (Nogoya), Kobe (Kobe) and Osaka (Osaka) potential stores in Japan next year the company plans to open its first shop in Hollister. The Company believes that the successful opening of the Ginza store is the company’s another example of international expansion strategy.
What is interesting of the A & F clothes is that its creativity is changing almost every quarter. A & F’s ads are all using music, sports and other styles favoured by young people to demonstrate the connotation of A & F clothing. In fact, A&F clothes style is not born with cool element. It comes from David T. Abercrombie company which is opened in New York in 1982 as the same name of David Abercrombie. DAVID T. ABERCROMBIE Inc. is a supplier to provide clothing for hunting, fishing and other outdoor activities for the wealthy class. The A & F clothing mainly aimed at young people. Because of the good texture, outstanding design for Asian size, it is welcomed by Asian very much. What’s more the cloth adopted choice cull-cotton plus material they wear comfortable and can breathe freely, they touche soft and have good sweat-absorbent nature.
To satisfy the expanding Asia market the company decided to open its second flagship store in Fukuoka, Japan at the late 2010.