RNKD, the chump rewards app and abstraction of Zappos architect Nick Swinmurn, is today accession on Android. With the new adaptable application, users can breeze photos of the clothes and accessories they own, upload them to the RNKD website and accept rewards anon from brands.

The abstraction with RNKD is that barter should get rewards for the things they in fact bought, not just the things they “like” on Facebook, cheep about, or add to online wishlists. It’s a “put your money area your aperture is” affectionate of thing.

Since the service’s barrage endure month, RNKD says it’s seeing an boilerplate of 26 uploads per person, with about 12 altered brands and 9 altered food represented. Over 2,000 brands accept been uploaded to the site, including big names like Nike, Ralph Lauren, Express and H&M. Somewhat decidedly (I say absolutely acquainted of the sexist connotations), 46% of the site’s users are men. The account is accomplishing able-bodied agreeable its users, too, as 47% of its visits are acknowledgment visits.

RNKD says that because it’s alone a ages old, it’s not adequate absolution harder metrics, like amount of users or iOS app downloads.

For now, the rewards primarily abide of allowance cards for Zappos and Dethrone (Swinmurn’s accoutrement brand), but the abstraction is that, in time, brands themselves will footfall in and activate to appearance their top barter some love, too. The aggregation letters that it has already been accepting requests from brands, but won’t go into detail.

Businesses admire the Facebook “like” metric appropriate now, so acceptable them that’s a torn archetypal for chump interactions is traveling to be a boxy sell. And it’s not acceptable that the better brands would jump on lath with a new startup like this until it assets analytical mass. Meanwhile, it’s not acceptable to accretion analytical accumulation until there are some amazing rewards from big brands getting offered. A Catch-22? Perhaps. But this isn’t any ol’ startup – it’s one from the Zappos founder. And that may be its extenuative grace.